In addition to carrying out âœmany treatments for hyperpigmentation on legs, arms and handsâ, Quandt says what clients are primarily looking for from body treatments is âœa skin-tightening effectâ. Cass similarly reports that two of the most important body concerns for clients to address with cosmeceutical products and treatments are âœloss of elasticity and photo damage -because they perhaps protected their face better than their body from the sun in earlier years, which has led to age spots on the bodyâ.
Lorna Bowes, director of Aesthetic Source, which distributes cosmeceutical brands Exuviance and NeoStrata in the UK, explains that, in her experience, consumers have a different overall attitude to treating the body. âœSomething I find fascinating is that people are looking for a much more immediate change when it comes to the body,â she says.
On the face, they want to talk about skin health and long-term anti-ageing, and that also applies to the neck, decolletage and hands, but for the rest of the body, they just want their skin to look better immediately.â Biller points to âœcellulite, sagging skin, fat reduction and improving the general condition of the skin,â as key priorities, while Puttick says that body concerns RegimA clients often seek to correct include âœstretch marks, scarring and pigmentationâ.
One significant difference between face and body care is, Cass says, the amount people are willing to spend on products. âœThere is a definite cut-off point for mass-market body products, which is interesting, and we find that point to be about Â£40-Â£50,â she says. The reason, she believes, is that âœcosmeceutical-grade ranges are not generally high-street brands, which means they don’t have that same brand equity that, for example, some of the professional spa brands haveâ.