Chapter 1: on top of the world one of Forbes’ Highest Paid Celebrities. He’s been honored as a humanitarian. Heck, he’s even sung at the White House-three times! He’s broken iTunes download records, YouTube records, and has generated never-before-seen Twitter numbers. One employee of the social-networking site remarked that the company uses three percent of its servers just for Justin and his Twitter followers. His branding empire is big business, too.